Who We Are
Anvil & Elm is a consumer brand operated by Minardi Media ("we," "us," or "our"). We connect homeowners with vetted local home service professionals. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.
Information We Collect
When you use our website or take our quiz, we may collect the following information:
- Name, email address, and phone number
- Zip code and service area
- Information about your home service needs (trade type, project type, urgency)
- Device and browser information collected automatically (IP address, browser type, pages visited)
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Match you with a qualified, vetted home service professional in your area
- Share your contact information and project details with your matched professional so they can reach out to you
- Communicate with you about your request via email, SMS, or phone
- Improve our website, services, and matching process
- Send you occasional updates or promotional communications (you can opt out at any time)
How We Share Your Information
We share your personal information only in the following ways:
- With matched service professionals: When you submit a request, we share your name, phone number, email, zip code, and project details with one vetted contractor matched to your needs. We do not share your information with multiple contractors simultaneously.
- With service providers: We use third-party tools for website hosting, email delivery, SMS messaging, and analytics. These providers only access your data as needed to perform their services.
- As required by law: We may disclose your information if required by law, court order, or government request.
We do not sell your personal information to third parties. We do not share your information with data brokers or advertising networks.
Cookies and Tracking
Our website uses cookies and similar technologies to improve your experience, analyze site traffic, and understand how visitors interact with our site. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
We may use third-party analytics tools (such as Google Analytics) and advertising pixels (such as Facebook Pixel) to measure the effectiveness of our marketing and improve our services.
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. If you request deletion of your data, we will remove it within 30 days, except where retention is required by law.
Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Opt out of the sale of your personal information (we do not sell your data, but you may still make this request)
To exercise any of these rights, contact us using the information below.
SMS and Communication Consent
By submitting your phone number through our quiz or contact form, you consent to receive SMS messages and phone calls from Anvil & Elm and your matched service professional regarding your request. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of SMS messages at any time.
Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
Minardi Media / Anvil & Elm
Email: privacy@anvilandelm.com